Royal FloraHolland – Cooperation 2020

Royal FloraHolland is one of the frontrunners in floriculture. They owe this to their 4200 members whom engage in active conversation about the future.

Royal FloraHolland is one of the main players in the international floriculture sector. To stay ahead in their sector, the 4200 members need to engage in conversation about the future of their cooperation. Which membership and contribution structure serves a future-proof cooperation? Which form of joint decision making offers flexibility, effectiveness and membership commitment? Fresh Forces supports Royal FloraHolland in designing an interactive and innovative process, for members, by members.

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